"Keywords” is the two or more
If you're into Digital Marketing or in Goods or service industry Google is a great platform to promote your product & services.
Most important things while searching for keyword what is a match type you're going to use in your Google Adword campaign.
And these are going to be the First Tip To generate more traffic & sale:
1. These are the types of Keyword Match types you should consider:
- Broad Match: use lots of keyword variation as a search query are put in a search query.
Or images of a car. It will show when all relevant with CAR & PARTS.
-Broad Match modifier: (Generally, we put a + sign before the keyword) Eg. "car Parts"
If we put +car +Parts so our ad showed for Great car part, Blue car part & car greatest part.
Basically, BMM allows advertisers, we tell Google very clearly following
-Phrase Match: Put the quotes around the keyword "Phrase match". Your Ad will not show if an order gets Brocked .
-[Exact Match]: Use specifically by a big & well-known brand. Use when business want to be very specific in terms of traffic
Targeting on Adwords. Eg . [ Car Parts]. We are tell google only showed up your ad when someone searches for
Car parts that's sit nothing before, after or between.
2. Use Keyword Planner:
Google Keyword planner its free tool by Google to Identify & drag out our most relevant keyword for our business.
Google keyword planner not only provide us keyword but also give a statistical data of keyword which include;
- Cost of Click (CPC)
- Click through Rate (CTR)
- No. Of Clicks
- Impression
This information helps to target those keywords which make conversion & Generate quality Traffic.
While writing an ad copy you should be followed Guidelines by set by Google for text or display ads are as follow :
Display URL Replaced with 2 path fields, each having 15 character limit and is an optional field
Headline 2 30 characters
Description Consolidated 80 character description
Use your most important keyword In Headline Tag & Create actionable Headlines, use Ad extension etc.
A/B testing is the method of Comparing two version of the web page, Ad group or Headline for the same projects.
A/B testing lets help you which Ad, headline or web page( Homepage, Information page or thank you page) &
Which Headline is working best for your Ad.
There are various tools which help you to do A/B testing, but most important first you know which web page is working best & which or not you can track that data through Google analytics.
5. Target Audience;
Final & most important step to target audience by their gender, Location, Financial status & Geographically data.
These parameters you will have to consider it Because Adword gives that opportunity and functionality to segregate The data as per requirement.
These 5 tips will Definitely help you to boost sales & traffic. If you find something interesting in that & had some suggestion
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