Monday, March 18, 2019

5 Tips that help your find to most relevant keyword to generate sales & traffic?


"Keywords” is the two or more words phrases use a search query or in simple words its user intent.  Keyword is play major role in Google because Google is all about the keyword, Google now processes over 40,000 search queries every second on average,  its huge figure right!

If you're into Digital Marketing or in Goods or service industry Google is a great platform to promote your product & services. people on Google are mostly an intent buyer and we have to take advantage of that, as I stated above about 40000 search queries in every mile traffic on google all marketers and businessman has the opportunity to reach beyond the boundaries of the country.

Most important things while searching for keyword what is a match type you're going to use in your Google Adword campaign.
And these are going to be the First Tip To generate more traffic & sale:

1. These are the types of Keyword Match types you should consider:
   - Broad Match:  use lots of keyword variation as a search query are put in a search query.
                            Eg "Car Parts" your ad might be showed up for Car Parts but also "Car accessories:"
                            Or images of a car.  It will show when all relevant with CAR & PARTS.

  -Broad Match modifier:  (Generally, we put a + sign before the keyword)   Eg. "car Parts"
                                          If we put +car +Parts so our ad showed for Great car part, Blue car part &                                              car greatest part.
                                          Basically, BMM allows advertisers, we tell Google very clearly following
                                words & keyword be necessary to present to display the Ad.

 -Phrase Match:    Put the quotes around the keyword "Phrase match".  Your Ad will not show if an                                  order gets Brocked.
                              Eg. Car parts your ad will show for Great car part, Best car part, or black car                                        parts.   But you won't sho when Car Jeep Part, Car top Parts etc,

  -[Exact Match]: Use specifically by a big & well-known brand.  Use when business want to be very                               specific in terms of traffic
                             Targeting on Adwords.  Eg. [Car Parts].  We are tell google only showed up your                                  ad when someone searches for
                             Car parts that's sit nothing before, after or between.

2.  Use Keyword Planner:
              Google Keyword planner its free tool by Google to Identify & drag out our most relevant                    keyword for our business.
              Google keyword planner not only provide us keyword but also give a statistical data of                        keyword which include;
                - Cost of Click (CPC)
                - Click through Rate (CTR)
                -  No. Of Clicks
                - Impression
            This information helps to target those keywords which make conversion & Generate quality                 Traffic.

3.  Ad copy :
           While writing  an ad copy you should be followed Guidelines by set by Google for text or                  display ads are as follow:
           Display URL Replaced with 2 path fields, each having 15 character limit and is an                                optional field
           Headline 2 30 characters
           Description Consolidated 80 character description
           Use your most important keyword In Headline Tag & Create actionable Headlines, use  Ad                 extension etc.

4.  A/B Tasting;
           A/B testing is the method of Comparing two version of the web page, Ad group or Headline                 for the same projects.
          A/B testing lets help you which Ad, headline or web page( Homepage, Information page or                   thank you page) &
          Which Headline is working best for your Ad.
          There are various tools which help you to do A/B testing, but             most important first you know which web page is working             best & which or not you can track that data through Google               analytics.

5.  Target Audience;
          Final & most important step to target audience by their         gender, Location, Financial status &  Geographically data.
  These parameters you will have to consider it Because Adword gives that opportunity and functionality to segregate The data as per requirement.

These 5 tips will Definitely help you to boost sales & traffic. If you find something interesting in that & had some suggestion
please leave in a comment.

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