Is Reallly Google Consider UI & UX of your website when comes to ranking in Google SERP?

"If the Airplane is your website, UI could be your View or atmosphere of your coach then UX could be your cockpit of a plane"

Firstly, Let just get a quick overview of what is UI & UX?

UI stands for User Interface is Graphic or say Design of your site map simply, how does your website look.  The interface is the first impression of your website were user interact with.   User Interface Mainly focused on website structure or sitemap & website design. Good Interface effects collaborate with the Website and user stay a long time on your website.  On the other hand

UX stands for User Experience its result of what changes should we make To get better user experience. User Experience its journey from which has started from product or service design and End to end call to action.  How does a user is playing or spending time on the website to get some actionable result.

I hope above explanation will help us about UI & UX, Now let we quickly jump our base topic which raises the question 

Is Google really considered UI & UX of your website when it comes to ranking in SERP?

According to my knowledge, study, guidance, and Experience UI & UX, both are a different thing, but dependable on each other.

They work closely because achieve the level of satisfaction of a user.  UI & UX play a vital role while it's come to rank in Google search engine result page.  These are some parameter google consider while ranking your website:

1. UX Design effects your SEO:

    As we all know user Experience is a feel or experience when User feel while doing some research or looking for something form website. Google crawlers or bots are consistently crawling the website while the user searched for something to provide the best result for query its crawler's first job to do. Crawlers mostly focused on 

   Web site content

   Accessibility (UX) 

   Loading time 

   Past Data

If you most of the user spending more time on your website or they find more interesting about something google do consider that the above points rank your website at the top. 

2. Bounce Rate;

    "Bounce rate" is the term used in Google Analytics, which shows us clicks are we getting, loading time of our website, Traffic, Average time particular users spending time on our website.  Simply as I mentioned above UI is the first impression of your website & UX is functionality which user experiences by clicking a button.  

    So if our User interface looks good and communicate with a user, content is good, then user spends more time on a website it's caused ultimately we rank higher on Search engine result page.  And If our Landing page looks not that good or user unable to find something so he bounces back to others. 

3. Accessibility:

    Accessibility is the most important key factor while creating user experiences.  Easy & actionable Accasbailty Create an opportunity to user Act on something so it doesn't matter, it's For selling purpose, subscription or anything, Its creates value in digital world & Google do consider your website value.

4. Mobile Friendliness:

       Some of the Research experts stated that around 52.5% searches worldwide generated through Mobile Devices, its Huge number right!

We should be looking or concentrate on our website is compatible with mobile screens.  So while creating UI & UX we must consider Mobile friendliness parameter.

I hope this article definitely helps you & comment parameters you these will gain knowledge.

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