Google Adword Or Facebook Ads? Which platform get me Most ROI our Business.

Google Adword Or Facebook Ads What we need.
Confused Mind!
These is the question we often heard or asked whenever we want to promote our business product & services by using Digital media.  And result-oriented businessmen have one common Goal Return On Investment (ROI) & it is important.
You see, whenever we need Digital or online marketing services we went to any Digital marketing company & then we asked to help us to make the choice between Google Adwords or Facebook Ads but they would not give you expected answer or they will give unpredictable facts.

So let's take deep dive into it!
I have been working as Digital Marketer & through whatever knowledge I gain through various clients project & some brilliant marketing brains, Google Adwords or Facebook Ads (other Social media platforms) are different platforms but offer the same kind
of functions.
But When its come to Audience perspective were make the difference in both platforms.
Firstly, one thing we should keep in mind that the Audience on Google who constantly searching for something, they are intent buyer audience.  They are using Google to get Actionable result with the response of the search query,  according to one survey Google receives over 63,000 searches every minute that means its translate 2 trillion searches in a year.  Its Huge figure right!
We don't want to miss it right!
Google brings the actionable technique with the response of search queries like someone interested in:
Buy product
Information
Sell product
Subscription etc.

In Other Hand Facebook ads ( Other Social Media Platforms)  audience on Facebook or other social media platform are could have preferred these platforms to make friends & to read out the stories of others, they are not intent buyer like Google they are story readers.  Creating awesome content & Stories which reflects your service always a Good move to engage your audience & they relate to you.

Generally, All digital Marketer are used social media platforms to create awareness about product & services because they know Facebook has a broad audience a of round 3-4 billion active crazy audiences another huge figure right!
Facebook have gives the opportunity to us to open the book of our business services in not only domestically but also beyond the county boundaries. Another interesting figure about Facebook The conversion rate from all over Facebook ads across all industries is 9.21% approximately.

Its a great strategy for newbies who just are doing startup of their business to first create awareness about your product
& target your audience through their geographical location, Interest, behavior & likes & dislikes.
& once we found that we have generating Good quality traffic then we can spend more budget on Adwords to get More ROI in returns. And could be the reason Digital media is unpredictable & because Marketer needs to work & implement the strategies according to situation & brand.

Please do comment & share with your suggestions & which platform you would be going to try first

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