How to research intent Keyword that helps you to be on top in Google SERP

Doesn't Matter either it's paid or organic when it comes to Search engine Marketing Keyword is Crowned Head.
At the end of the Day To get most Conversion is the Goal of our campaign then Doesn't matter your working on SEO or PPC Both.

Google Keyword research is the heart of any campaign because of Google & other search engines are a play on Keyword.  Google Earn most of its revenue from Google Adwords & it is on a continuous period because Advertising  Never going to stop.  Keyword is the heart of any successful AdWords campaign to Make it successful we need to take some smart efforts to rank our Keyword on top of a page.

Intent Keywords are those keywords refers to Actionable & desired keyword which people wants to click on & get the  Desired Result. & The Good News is People are on Google they are intent buyer they are here to take some action as per their requirement so Intent keyword is the smart way to promote them our product & service.

But To find out these actionable or Intent keywords we need research on our target audience & their behavior on below Parameters:

1.  Identify your Customer Persona:
     Customer Persona represents your target audience on Market bases & real data of your customers.
     While creating a customer persona we should be included their buying behavior, Interest, Location
     & Goals.  In other hands, we also have to look over what our competitor is doing to market?
     Let us take eg. If you are Dealing with Custom T-shirt design industry, most of the people in your       position.
     They would open up Keyword t research tool & type related keyword like T-shirt print or                     designing, T-shirt Graphity. What the problem is these approach your competitors doing the same       thing or using the same keyword as you do. so we need to find some interesting keyword beyond         usual keywords which competitor using.


2.  Find our topics that your customer care about:
      Most Important factor that we will have to consider while searching for intent-based Keywords          &how would you do that?
      Find out where your target audience spending time online, The looks fo topics that they tend to            discuss.
      We need to create awesome topics which are people interested in & wants to get deeper.
      Eg. People search for "PPC Tools"  then we should create a topic on  How to setup up a budge or
      10 ways to improve CTR or What Google Consider to be on top in SERP, These kinds of                    different  topics.
      Improve the visitors & caused readers into Conversion.  You can find it from Google suggest,              youtube search or other paid tools



3.  Keyword Clue Generation:

       Keyword Clue Generation it could be your 3rd step. You can get the clue of most intent or                   search keywords from Google suggest, just put your keyword don't click on enter button you               will see the suggestion after your keyword & the good news is Googles itself telling you these.
      Quora is another community were you can get most of the leads of keywords, these community          continually asking a question & were you get a clue what people mostly discussing on topic.
       Wikipedia is another medium to find your most keywords.


4.4.  Analyzing Each keyword Intent Data:
    Now we do have a bunch of ideal Keyword!
    Now its time to pull our data of that keyword, head over to google keyword planner type all these        Keyword & you would Get result about their CTR, Click, Impression etc.  Most important you            have to keep focused on Suggested bid column were you can track were how much advertisers            spending in AdWords for our potential keyword & as you know
   " higher suggested bid is more valuable that keyword is "
     And you also do that type your potential Keyword in google & see how AdWords Ads appeared        when your search for your potential keyword in google.


That's Sit get ready to be in Top!

I hope Above article definitely helps you to found out most intent based keyword which fits your services.

Please leave a comment with your suggestion & strategies to improve our skills.

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