Google Search Console: Links report

On my the previous article, we have discussed Enhancements report which includes the Mobile usability report we learn about Why do we consider Mobile usability parameters to optimize our website.

Today we are going to wrap up by covering last but very important report of Google Search console the Links report, here we discussed How do we can use these report & Whats exactly these reports tell us?

Do you want to know the count of links on your website?

Or

Which is an external website link with your website?

Here the Google search consol the Links report takes the place it shows the entire link details of your website. (Infographic)

Lets take deep dive!

The links report divided into two parts:

External links

Internal links

1. External Links:

External links are links which you're getting from another website, in simple word External link report shows the details form which page receives the links from other domains. External links are extremely considered to drive more organic traffic on your website which we also called the Backlinks in technical term of SEO.

External links are fully capable to provide link juice against search query by a user which linked on the webpage which contains the most relevant information regarding the search query.

External The link also had a category of Top link pages which contains an external domain which Linked at your webpage in large number. So with the help of that, you can target that particular domain was you're getting most of the links & increase your off-page activity (submission) on that particular website.

2.Internal Links:

Internal links also called hyperlinks which point to pages on the same domain. Were As we discussed above external like we receive the link from other domain & In the internal link we link our same website but webpages are different.

Internal links are Greate do increase your website DA & Helps to index website fastly, because here we categorized our webpages according to product, information & other menu tabs.

Example: If your running website call www.recepies.com were you have categorized your pages like product, recipes, blogs here in the recipe pages, in one of recipe you constantly using the product name which is essential to make recipe & that product is could have available on your product page soon those brand name keywords you can give that product link which available on your product page if someone clicks it to be redirected to the product page, Its called internally link.

You will have to link pages internally to rank your website & crawlers can crawl your website in a better way.

I hope the above article will definitely help you further to link building.

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We are Crayon Infotech, Mumbai based Web Development & Digital Marketing company.

Google Search console: Enhancement mobile usability data

In my previous article about Google search console we had discussed indexing report & overview report were we had explored the some Google search console concepts & their advantages.

In indexing report & Overview the report mostly focused on issue & suggestions about the website which mostly browse through Desktop & we can relevant data in search console, accordingly we can act on that so we can track & increase website visibility.

In recent time We experiencing the tremendous revolution in smartphones, According to survey Google receives over 50 Percent searches through mobile device worldwide, And here we have the opportunity to target our clients. But to do that we need to create our website mobile friendly so the user can get better view on mobile devices & easy to accessible.

That's the reason behind it many companies preferred to create a customized website from Web development company.

Here the Google search Console Enhancements reports take place. Enhancements reports divided into two parts:

• Mobile usability
• products

Which were going to explore today.

Let's take deep dive into it!

1.Mobile Usability:

Google search console AMP ( Accelerated mobile pages) report cover different types of issue. The report provides the opportunity to webmasters or website owners to prevent the glitches which stop our webpages to load fast, issue in loading page & showing our website result in Google search engine etc.

By the tremendous revolution in smartphones & internet create a mobile-friendly website it becomes the essential part of to create online presence in digital space. You can use AMP test to check the validity of AMP page but to run that here you have to proper configuration to get reflect Google search engine result page. To run the taste {click here}

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We are Crayon Infotech, Mumbai based Web developement & Digital marketing company.

Google Search console: Indexing report

In my previous ariticle, we had discussed Google search console Overview section which includes explanation about Performance & Url Inspection function. We have learned that how does The overview report helps us to optimize your website in a better way & make necessary changes to rank in Google Search Engine Result Page (SERP).

In Today's article, we are going to discussed another most important report i.e Index Report which includes:

• Coverage
• Sitemap

What is Indexing?

In simple words, Indexing is the concept of Google Search engine to which pages of your website is stored search engine which leads to Search appearance of your website. These stored pages labeled as “Valid” which tell the which pages are set to search appearance means if someone search keyword which related your services there is a chance to search engine shows your webpages in the result.

That's the reason many companies hire Web development companies to build website behalf of there client because they do have web experts who know how do Google crawlers crawl the website & on what parameters like Metatag, H1 & H2 tags, Meta description, Do-follow & No-follow link were to add on website backend.

Then you realize SEO never gonna end!

On-page SEO plays the most important part while Indexing process going on. What pages should we add or remove & What content we need to create which provide link juice against the search query.

So Google crawlers crawl it & show you website on top.

You can also explore in more into Indexing on Google official website: (Click her)

Index function on GSC Provide the two types of report:

• Coverage
• sitemaps

Let's take a deep dive into that!

1.Index Coverage:

Index coverage the most important report which provides Error reposts pages In red color bracket. Which there some things wrong in your pages which caused Google cannot index your web pages & shows you the issue in pages to troubleshoot it. Coverage report consists of Errors, valid with warning report, valid link report, etc.

2.Sitemaps:

Sitemaps inform the search engine that we have been adding a new or updated page in our website & is all set to crawling.

simply stated, a sitemap is XML file contains all the URLs of your blog & pages and you submit that file to search engines to let them know about all the pages or blog of your website. Search engine bots follow sitemap use these files to crawl and index your website.

How to Add sitemap in your Google Search console: (Infographic)

• log into Google search console account
• Submit your website
• Select the sitemap button from the left side bar
• Add your sitemap URL
• click submit

here you search engine crawlers to crawl your website.

We are Crayon Infotech, Mumbai based Web development & Digital Marketing company.

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Google Search console: Overview Function

Google search console is the tool were you can optimize your website by monitor website performance, website the technical issue, Indexing & submit content for crawling, monitor backlinks, Average position, & many more important parameters is include.

Google Search console is directly communicate with an indivisual website which tells the path to rank high in Google search engine result page by providing the issue of website & suggestions to improve your website performance & usability.

GSC is among, the best services officially offered by Google to help SEO professionals, webmasters, business owners & digital marketers to optimize the website.

At the previous blogs I have been given a brief explanation about Google search console so please go through that article to get a basic idea of GSC

In today's topic, we are cover the Overview & Pefronce section of Google search Console

1. Overview:

Once You logged in into your Google search console account, Immediately you can see Overview button on left side bar. Overview tab includes three sub-tabs that are:

• performance
• coverage
• Enhancement

Here you can choose you or see the performance of your website of any time span like 3 months, 12 months, etc. In the Performance category, you will get more control which includes Avg position, CTR etc. , In coverage the category you will see the report of Indexing pages status And in Enhancement tab you will Mobile usability reports which include AMP ( accelerated mobile pages).

2.The Performance Report:

The performans report helps to webmasters to Examine the Real-time data & performance to make a further decision towards website improvisation & Make it more well-operational. After opening the Performance report you will get more controls, controls which segregated in many categories.

Here You can start by sorting the data by Search, images & videos where you can set date span.

The new update let provide you the data of Impression, Avg CTR, Impression & Average position of your website in terms of value & you can able to adjust these details according to time span at on your condition.

Performance the report also shows the most popular pages & keyword which gets most of the clicks & higher search volume & lower volume to improve page efficiency.

Here you also determine traffic sources by country to country, devices use to searches & how google showing your page.

3.URL Inspection:

Url Inspection is the best resources function too get complete details of webpages. Enter your full website url into Url inspection & you will see the page-specific details of indexing, crawl finding etc.

GSC provide the information where you can use for troubleshooting the particular issue. where Page resources aren’t loading, Error 404, Error 400 kinds of errors.

If you want to explore more into digital Marketing towards Business point of view please hit the button.

We are Crayon Infotech, Mumbai based Web development & Digital Marketing Company.

Google Search Console: Brief Overview

Do you want to know about Google Search console?

or

wants to know about how does you website performing?

Google Search console is the answer of all your website related activities. Google search console formerly known as Google webmaster tool until 2015, then Google has been launch the update with the name of Google search console with improving & better functions.

Google Search console is a free tool provide by Google which helps to webmasters, Digital marketing experts, or SEO professional to optimize the website performance search engine result.

Google search console or GSC in short is fully equipped with all the function which required to webmasters to analyze the performance of the website. The information includes:

• search appearance
• search traffic
• Technical bugs
• Backlinks counts
• Page performance
• crawl data

All required the data to manage & optimize the website in a better way.

Google search console works as a communication channel..

On of the major advantage of Google, Search console is the official tool from google which bridges the gap between Google search Engine & your website. It's the official way which Google directly communicates with you, website & provide you the suggestion which beneficial for your website towards Search engine ranking factor & Algorithm to rank higher in the search engine result page (SERP).

Google search console is work as Driver Seat.

Google Search console works as Driver seat of car wich have full control of you website & show you the path of where to go?

Google search console tool help you to perform day to day website operations & where or which part of the website should be performed. You need to update your content regularly, continually look into site setting & bugs to work your website without any glitch.

Most importantly GSC is capable to show you bugs or glitch in your website like 404 errors, XML sitemaps, Erro 500 (server error), etc. Once you start to optimize your website by looking for major components in your website through Google search console you realized that SEO never going to end & give exposure to do on-page optimization in a better way to improve our website ranking in SERP.

How to Set up Google search console..

First long into Google search console with your Gmail account.

Then Put Your Website Url

Once you Logged in Create a property by clicking Property button (red button)

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Google Analytics: conversion report

At my previous article, we had deep discussion about Google analytics behavior reports.

In today's article, we would discuss about Google analytics conversion Report.

Do you want to know how does visitor gets convert on your website?

Or

How does he long engaged with you content.?

By tracking the conversion process of visitors help to improve our marketing strategy & make relative changes to convert more visitors into conversion.

In this blog, we are going to deep take deep dive into Conversion report section & optimize the website in a better way to increase conversion.

Let's dive!

Google Conversion report section divided into four sub-categories.

1.Goal: (infographic)

The Goal conversion report give you details of the Goal which you has been set & complete by the visitor on your website. You can see complete details involved toal number of goal completion, Goal value & conversion rate.

Its also show on which page conversion being made by the visitor, so with that you optimize that page in a better way & convert into best.

2.Goal Urls:

Goal Url's report provides the complete details on which webpage Visitor has been converted, Or on which content visitor get higly engaged. If you set up destination goal type, visitor land on thank you page once he been complete the goal.

3.Reverse goal path:

Revere goal path report gives you details about Visitors buying journey. In simple words its show the activity he performed from the homepage to thank you page of the website.

Reverse goal path give two kinds of reports:

• It's shows most popular pages visitor consider completing their buying cycle or completion of a goal.
• How many steps visitor take to achieve the desired action.

4.Funnel visualization:

Funnel visualization reports help to analyze the steps taken by visitors to the complete conversion process, but here you need to set up the destination goal to track multiple steps. The funnel visualization create trouble for those websites which has multiple steps in goal compilation process.

You can find out in where the completion process people backed or fail out before making a purchase. And with these details, we can optimize that particular page in more efficiently.

5.Goal flow Visualization:

Goal flow visualization reports provide the details about goal completion pages of the visitor through the chart. These report also provides the information about from which sources visitors getting land on our webpage.

6. E-commerce:

The companies who selling their product via online platforms or e-commerce shopping platforms.

E-commerce will give the complete process of the visitor to buy the product, from the Homepage to thank you page journey. You will have to put the e-commerce tracking code in the website.

• Overview: In E-commerce overview section contains the complete data of Transaction revenue, complete order value, the number of units sold & conversion rate.
• Product Performance: Product performance report includes the number of units sold, average proce, quality of the product, revenue generate of product all the information about how does products are performed on different parameters.

• Sale performance: Sale performance report includes the total order value, conversion rate, total revenue of products.

• Time to purchase: The amount of time to complete the buying process on the website.

7. Multip channel funnel:

Multiple channels report the provide the data of which source or marketing channel drives most of converting traffic on your website. (infographic)

• Assisted conversion: Assisted channel conversion report provides the which top channel who drives converted traffic on your website.
• The top conversion paths: Top conversion paths report allows us to find the sources path or web from where visitors get to land on our website caused conversion, so its could anything like from the organic result, social media or referral sites.
• Time lag: provides the data of time taken by the visitor from first time until make a purchase on the website.
• Path length: path length shows the reports of activity of performed by the visitor to make a purchase before converting.

8. Modal Attribution:

Attribution reports specify the difference in conversion attribute on the last attempt at website against attribution models, like the first attempt on website

To Explore more About Google analytics please hit Google’s Offical Website:  (ClickHere )                                    

We are Crayon Infotech, Mumbai based Website Development & Digital Marketing company.

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Google Analytics: Behavior Reports

At my previous blog, we have learned about the Google Analytics Acquisition Report.  Let move further in these articles we are going to discuss Google analytics Behavior Reports analysis.  

Do you want to know how does your content performing?  

Here Behavior reports take place!  Behavior reports allow accessing the permission to analyze the performance of content in your website & how does visitor playing with it.

Behavior reports function to expose the data of what activities performed by the visitor on the website?  On which page or content visitor could have gets stuck.

Let's take deep dive into that!

1.Overview:

Overview section in the behavior section allows analyzing the traffic on the website with graph & other additional perks like:

• Page view:  The count of the page viewed by the visitor.  Its also counts the repeated page view by single visitors.

• Unique page view: unique page view count the page viewed by single visitors in the first attempt. Eg. If someone visits the website or page more than one attempt its counted a single view. Where general page view count each visit, meanwhile unique page view count each page URL  

• Average time on page:  Avg time on the page simply tells the time spent by users on website or webpages.

• Bounce rate:  Bounce rate allow us to measure the rate of visitors who went out form your webpage without doing any actions. Most important to analyze that particular content makes required changes so people get stick with that for a long time.

2. Behavior Flow:

Behavior flow allows you to find out the which page path most likely preferred to land on your website by visitor & end with.  In a simple word, its provide you complete data from which page has user started to play & where those visitors end up their session. ( Infographic)

3. Site content:

Site content Analyze the content on your web page & how visitors engage with it with the following reports:

• All pages: All pages data allows you to analyze the most viewed content which includes page value of each page & other important details like page views, unique page views & Bounce rate.  So accordingly you can optimize your page in a better way & converts into best.

• Content Drill down:  Content drill down function breaks down the sub-folder within website webpages which provides the complete details of how does your subfolder web pages are performing.  Eg. www.xyx.com/blog/support.com.

• Landing pages:  Landing pages optimization reports allow you to see top pages were visitors most likely to land.  Its also include the details about acquisition, behavior & conversion details. It works well to optimize the which page most like to convert into the sale.

4. Site speed:

Site Speed responsible for to determine the loading time or speed of your website & webpages.  It's a very useful function to optimize the speed of webpages & accordingly make changes to improve it.

• Page timing: Page timing reports provide the data of which most top pages take time to load compared to the avg loading time of your website.

• Speed Suggestion: Speed suggestion tab allows you to analyze the speed of your website & webpages.  And Provide the suggestion from Google to optimize site speed of your website.

• User timings:  To use these function first you need to put down the custom code in your website. So with the help of that, you come to know how fast does specific elements on page take time to load.

5. Site Search:

The site search report helps you to get the data of visitors who use the search box in their browser.  You can analyze the term which uses by visitors as a search query.

For more information to implement it click on Google analytics official website.

• Usage:  Usage breaks down the list of visitor used the search box on your website versus No. of visitors search box haven't used.

• Search terms:  Search terms reports data allow to see keyword into the website search box which also the total number of searches, total unique searches.

• Search pages:  Search pages report access the data it's same as search terms of keyword here we analytics focused on pages.

6. Events:

Events section in google analytics drives the data of the external link on our web page like contest, download e-book, form fill out pop-ups, etc.  But to implement these you will have to put down the event tracking code in our website to track below parameters:

• Top Events: Top events drive the data of Top event with most visitors interaction on the website.  With the help of these data, you can determine the interest factor of visitors & improve it further.

• Pages:  The pages report we can analyze the top pages where visitors is most interact with an event.

7. Experiment:

The experiment provides us an opportunity to Do A/B testing of webpages.  These variations help us get an idea of which variation on webpage performs better.

8. Publisher:

Many websites use Google Adsense to generate revenue by showing ads on their website if they get clicked owner gets money.

We are crayon infotech, Mumbai based Web development & Digital marketing company

Google Analytics: Acquisition Report

Do you want to know how do users finding your website?

 Or
wants to know more about Acquisition data?

Be prepared in these articles we are going to take dive into Google analytics Acquisition report & how to get that data.

Where do I find the Acquisition Report function?

There do around 9 sub-section come under Acquisition Report data & Google has just updated one more category for the lold analytics account holder. ( Infographic)

Acquisition report Tells us from where your visitors is coming or originated? Like the website, search engine platform, referral website or social platform.  These data help to analyze which our marketing tactics are performing well in terms to drive the traffic.

Let's take a deep dive!

1.Overview:

The Acquisition OverView section shows us the complete details or overview of your Channels or mediums which drives the traffic on your website. And also the data of User behavior which includes bounce rate, page session & Duration which tell us on which page that user had been spending more time or less time.

2.All Traffic:

All Traffic Data show us all top channel traffic sources. Instead of separating search engines from social networks from referral websites, they are all listed based on the number of visitors they send on your website.  All traffic Data divided into four parts:

• Channels:  The Channel section in Acquisition report is most similar with overview section but except channel, the section provides the graph which includes acquisition, behavior & conversion deep details just need to click on any link & you will get relevant details.  Organic search result gives you keyword data

Direct result counts the visitors who put down your website in browser & land on website

Social result counts the visitors who come from social network

Referral result drives the referred website links to count.

• TreeMaps: treemaps provide the hierarchical view of data, which easily spottable.
• Source / Medium data:  Source or medium data helps to analyze the from which platform your most quality traffic is coming from like from organic, paid, Direct & referral.These data help us to improve your marketing activity & Strategy.

3. Google Ads/ Campaign:  Google Ads report provide you post run click report to analyze the traffic which comes by after clicking Google ads.  For more details Go to Google Official Website to explore.

more into that.

You can also use adowrds in Google ananytics to:

- Which your ad peform very well.

- On which page peopel getting stuck.

- On which page Bounce rate is high.

• Keyword:  Keyword report show you How does our Keyword performing in your ad  its provide comlete details like click, cost & CPC.
• Search queries: Provide the accurate details of On which keyword put by user & which ad appeard.
• Final Url’s: This simple report tell you to know the last known URL a site visitor was on before they gets converted on your website.

4. Search Consloe: Search console-data allows to track the & identify the search queries mostly prefferd by user to get desiired action and also provide the information of Devices use by user to search or which location.

• Device report:  Its give you the data of devices is use to land your a website like mobile, tabs, laptop or Desktop etc.
• countries: These reports break down search queries type by user & behaviour from the counties where you are gitting most of visitors on your website.
• Landing pages:  Landing page experience rank the your website webpages accroding to thier paramiters & follow some paramiters like, Conversion, Behavior & acquisition.
• Search queries:   Search queries report data drives the the queries or keyword are most preffred to land your website.  You can segrigate them base on their clicks, CPC, CTR & Avg position.

5. Social Reports:  Social a report in Analytics drives the data from which souces or from which the social platform most users are pfreffered to visit your website. So with the help of that data we can improve & increase activity to attaract more user on that particular platform

6. Campaign:  Campaign part Devide into 3 parts:

• Orgainc traffic:   Organic traffic drives the traffic via unapaid network like referal links,     Blogs or direct traffic.
• Paid keywords:  These reports drive the data of paid keyword which drives the traffic after clicking that keyword.
• Cost analysis:  you can determine the 'Cost Per Click' and 'ROAS' of all those marketing
• channels for which you bring the cost data in Google Analytics.

To Explore more About Google analytics please hit Google’s Offical Website:

(ClickHere )

We are Crayon Infotech, Mumbai based Website Development & Digital Marketing company.

I hope you will definitely find some interesting in that & which useful to create digital presence of your product &Services.

To Explore more into Digital Marketing with a business point of view