Google Analytics: Behavior Reports

At my previous blog, we have learned about the Google Analytics Acquisition Report.  Let move further in these articles we are going to discuss Google analytics Behavior Reports analysis.  

Do you want to know how does your content performing?  

Here Behavior reports take place!  Behavior reports allow accessing the permission to analyze the performance of content in your website & how does visitor playing with it.

Behavior reports function to expose the data of what activities performed by the visitor on the website?  On which page or content visitor could have gets stuck.

Let's take deep dive into that!

1.Overview:

Overview section in the behavior section allows analyzing the traffic on the website with graph & other additional perks like:

• Page view:  The count of the page viewed by the visitor.  Its also counts the repeated page view by single visitors.

• Unique page view: unique page view count the page viewed by single visitors in the first attempt. Eg. If someone visits the website or page more than one attempt its counted a single view. Where general page view count each visit, meanwhile unique page view count each page URL  

• Average time on page:  Avg time on the page simply tells the time spent by users on website or webpages.

• Bounce rate:  Bounce rate allow us to measure the rate of visitors who went out form your webpage without doing any actions. Most important to analyze that particular content makes required changes so people get stick with that for a long time.

2. Behavior Flow:

Behavior flow allows you to find out the which page path most likely preferred to land on your website by visitor & end with.  In a simple word, its provide you complete data from which page has user started to play & where those visitors end up their session. ( Infographic)

3. Site content:

Site content Analyze the content on your web page & how visitors engage with it with the following reports:

• All pages: All pages data allows you to analyze the most viewed content which includes page value of each page & other important details like page views, unique page views & Bounce rate.  So accordingly you can optimize your page in a better way & converts into best.

• Content Drill down:  Content drill down function breaks down the sub-folder within website webpages which provides the complete details of how does your subfolder web pages are performing.  Eg. www.xyx.com/blog/support.com.

• Landing pages:  Landing pages optimization reports allow you to see top pages were visitors most likely to land.  Its also include the details about acquisition, behavior & conversion details. It works well to optimize the which page most like to convert into the sale.

4. Site speed:

Site Speed responsible for to determine the loading time or speed of your website & webpages.  It's a very useful function to optimize the speed of webpages & accordingly make changes to improve it.

• Page timing: Page timing reports provide the data of which most top pages take time to load compared to the avg loading time of your website.

• Speed Suggestion: Speed suggestion tab allows you to analyze the speed of your website & webpages.  And Provide the suggestion from Google to optimize site speed of your website.

• User timings:  To use these function first you need to put down the custom code in your website. So with the help of that, you come to know how fast does specific elements on page take time to load.

5. Site Search:

The site search report helps you to get the data of visitors who use the search box in their browser.  You can analyze the term which uses by visitors as a search query.

For more information to implement it click on Google analytics official website.

• Usage:  Usage breaks down the list of visitor used the search box on your website versus No. of visitors search box haven't used.

• Search terms:  Search terms reports data allow to see keyword into the website search box which also the total number of searches, total unique searches.

• Search pages:  Search pages report access the data it's same as search terms of keyword here we analytics focused on pages.

6. Events:

Events section in google analytics drives the data of the external link on our web page like contest, download e-book, form fill out pop-ups, etc.  But to implement these you will have to put down the event tracking code in our website to track below parameters:

• Top Events: Top events drive the data of Top event with most visitors interaction on the website.  With the help of these data, you can determine the interest factor of visitors & improve it further.

• Pages:  The pages report we can analyze the top pages where visitors is most interact with an event.

7. Experiment:

The experiment provides us an opportunity to Do A/B testing of webpages.  These variations help us get an idea of which variation on webpage performs better.

8. Publisher:

Many websites use Google Adsense to generate revenue by showing ads on their website if they get clicked owner gets money.

We are crayon infotech, Mumbai based Web development & Digital marketing company