Google Analytics: conversion report

At my previous article, we had deep discussion about Google analytics behavior reports.

In today's article, we would discuss about Google analytics conversion Report.

Do you want to know how does visitor gets convert on your website?

Or

How does he long engaged with you content.?

By tracking the conversion process of visitors help to improve our marketing strategy & make relative changes to convert more visitors into conversion.

In this blog, we are going to deep take deep dive into Conversion report section & optimize the website in a better way to increase conversion.

Let's dive!

Google Conversion report section divided into four sub-categories.

1.Goal: (infographic)

The Goal conversion report give you details of the Goal which you has been set & complete by the visitor on your website. You can see complete details involved toal number of goal completion, Goal value & conversion rate.

Its also show on which page conversion being made by the visitor, so with that you optimize that page in a better way & convert into best.

2.Goal Urls:

Goal Url's report provides the complete details on which webpage Visitor has been converted, Or on which content visitor get higly engaged. If you set up destination goal type, visitor land on thank you page once he been complete the goal.

3.Reverse goal path:

Revere goal path report gives you details about Visitors buying journey. In simple words its show the activity he performed from the homepage to thank you page of the website.

Reverse goal path give two kinds of reports:

• It's shows most popular pages visitor consider completing their buying cycle or completion of a goal.
• How many steps visitor take to achieve the desired action.

4.Funnel visualization:

Funnel visualization reports help to analyze the steps taken by visitors to the complete conversion process, but here you need to set up the destination goal to track multiple steps. The funnel visualization create trouble for those websites which has multiple steps in goal compilation process.

You can find out in where the completion process people backed or fail out before making a purchase. And with these details, we can optimize that particular page in more efficiently.

5.Goal flow Visualization:

Goal flow visualization reports provide the details about goal completion pages of the visitor through the chart. These report also provides the information about from which sources visitors getting land on our webpage.

6. E-commerce:

The companies who selling their product via online platforms or e-commerce shopping platforms.

E-commerce will give the complete process of the visitor to buy the product, from the Homepage to thank you page journey. You will have to put the e-commerce tracking code in the website.

• Overview: In E-commerce overview section contains the complete data of Transaction revenue, complete order value, the number of units sold & conversion rate.
• Product Performance: Product performance report includes the number of units sold, average proce, quality of the product, revenue generate of product all the information about how does products are performed on different parameters.

• Sale performance: Sale performance report includes the total order value, conversion rate, total revenue of products.

• Time to purchase: The amount of time to complete the buying process on the website.

7. Multip channel funnel:

Multiple channels report the provide the data of which source or marketing channel drives most of converting traffic on your website. (infographic)

• Assisted conversion: Assisted channel conversion report provides the which top channel who drives converted traffic on your website.
• The top conversion paths: Top conversion paths report allows us to find the sources path or web from where visitors get to land on our website caused conversion, so its could anything like from the organic result, social media or referral sites.
• Time lag: provides the data of time taken by the visitor from first time until make a purchase on the website.
• Path length: path length shows the reports of activity of performed by the visitor to make a purchase before converting.

8. Modal Attribution:

Attribution reports specify the difference in conversion attribute on the last attempt at website against attribution models, like the first attempt on website

To Explore more About Google analytics please hit Google’s Offical Website:  (ClickHere )                                    

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