Thursday, April 18, 2019

Google Analytics : Overview & Important concepts

Google Analytics is give answers to How do we measure our website or online marketing success?
Most of the Bloggers, online business holder, a digital marketer wants to measure their status in Digital space Or performance at that stage Google Analytics takes place.


Google Analytics or also called GA in Technical term is free tool by Google to analyze your website performance & all activity Which we could have performed for to rank your website in Google Search Engine Result Page.   


Most of the Digital Marketing Companies, Online Business Holders Blogger Preffered to use Google Analytics for
  • To Measure Clicks
  • To measure Backlinks
  • To Measure conversion
  • To measure Impression
  • To measure Real Time Data
  • Page ranks
  • Bounnce rate
  


           These are Major paratmeters are consider by Digital Marketer or business holder to analyze their success Of business or website & also provide the opportunity to improve the our strategies for unperfoming pages or keyword, So we can analyze them & build effective strategies to boost our ranking In SERP.


Which type of data Google served us?


Google provides us two types of most important data:
1. User Acquisition Data:  
   
 User aquasition data refers the data about user before get visited the website.  Before visit the website Google Anlytics provide the data of User group before there visit website.  The data includes their Age, Gender, taste, Geographic location & Preference or interest etc.
 Most importantly Google provides the data from which platform user is coming from like Facebook, Linkdln , other wesite or Google search.  These data very helpfull to sagrigate the data which User group & Online platform To target.


2. User behavior Data:   
   
 The another type of data is behavior data which drives the data when a user could visited your website.  It is also In Technical term in Google Analytics its Called the “ Session “.  User behaviour data include:
  •  How long user served on our website
  •  What is first & last page activity
That Data helps us to analys the activity perfomed by the visitor and analyzed on which pages the visitor or user Gets Stick.   By the use of the data you can measure the user experince or performance of that particular page, And accordingly make the related changes into that so its perform better and spend more time on website which Caused actionable resultt like buying process, payments, fill out the form, subscription & more.




Why should we should we use Google analytics:


  1. Capable to measure insights of your website ( Page, Behavior, site speed, loading time etc)
  2. Bounce rate of your website ( On which page user gets bouce off & we need find them make related changes to minimized the bounce rate to increase conversion. GA provide you detail report)
  3. Provides the data of users like age, Gender, preference, Location & Device
  4. Its also provide the from which platform user get landing on your website so we can easlily target that platform & improve our activities.
  5. We can create Customized reports with added filters
  6. We can check towards we are procedding in right way  towards our goal


      To Explore more About Google analytics please hit Google’s Offical Website:  
                                    




I hope you will definitely find some intersting in that & which usefull to create digital presense of your product &Services.

Please do comment with your valuable suggestion to keep explore into Digital Marketing.




     








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