Search Engine Marketing: Types of Search engine Marketing?

Search Engine Marketing (SEM) is one of the Digital marketing technique to increase your website visibility in Google Search engine result page (SERP) which leads to maximizing your Return on Investment (ROI) & Generate quality traffic on your website.

Search Engine Marketing is a great technique to reach out to your targeted audience & Engage them with your product & services.
In Search Engine Marketing Keywords are playing essential Role, Keywords work as the foundation of SEM strategy.  While selecting keywords we should be focused on Buyer behavior, preference, & likes N dislikes, Location but its not easy stuff because there is some google algorithm which we need to strictly follow.

Search engine Marketing is a combination of two different aspects: 
1. Search Engine Optimization
2. Pay per Click Marketing (Paid Ads)

You will get a better idea & differentiate between Search engine optimization & PPC Ads by following  Infographic:

These above two aspects have its own nuts & bolts which we need to use very carefully & smartly while building a Digital marketing strategy.

Let's take a deep dive Into SEM:
 
Search Engine Marketing (SEM) is one of the Digital marketing technique to increase your website visibility in Google Search engine result page (SERP) which leads to maximizing your Return on Investment (ROI) & Generate quality traffic on your website.

Search Engine Marketing is a great technique to reach out to your targeted audience & Engage them with your product & services.
In Search Engine Marketing Keywords are playing essential Role, Keywords work as the foundation of SEM strategy.  While selecting keywords we should be focused on Buyer behavior, preference, & likes N dislikes, Location but its not easy stuff because there is some google algorithm which we need to strictly follow.

Search engine Marketing is a combination of two different aspects:
1. Search Engine Optimization
2. Pay per Click Marketing (Paid Ads)

You will get a better idea & differentiate between Search engine optimization & PPC Ads by following  Infographic:

These above two aspects have its own nuts & bolts which we need to use very carefully & smartly while building a Digital marketing strategy.

Let's take deep dive In to SEM:

1. Search Engine Optimization:
    Search Engine Optimization Is the unpaid technique come is Digital Marketing which drives organic traffic on your website without spending any kind of budget on Adwords or other platforms.  Search engine optimization all about creates effective & do follow backlinks ( Links from another website but in the same category).  These links help us to improve ranking In Google Search
Engine Result page in organic results.  Just like organic food it good for our health like that Google loves organic traffic & promote your website on top which leads to more sales & ROI.  SEO Divided into Two parts:

1. On-Page Optimization:
On page optimization refers the activity which we do on our webpage like -
Content,
websie url,
Keywords. Meta title, Meta tag,
Hyperlink optimization,
The loading time of your website
Ui & UX
That's the reason behind most of the companies build thier website form Website design & development companies were they offer customized website solution so we can make changes according to the situation & let allow google crawler crawl our website to index our website Search engine.

2. Off-page Optmization:
Off-Page Optimization refers to the activities which we performed outside of the website to increase visibility in Search engine & Other related platforms.  The off-page major activity involved:
Blogging
Generating Backlinks
Image sharing
Social bookmarking
Web 2.0
Questing & answer
These Off-line page techniques majorly use for Generating quality Backlinks for our website.

Following are the parameters you should consider while doing SEO:

- Focus on your most important keyword used them very smartly while doing on-page or Off-page.

- keep watch on your competitor's activities. Above or below rank website in SERP  will help you to analyze the data of your
  Competitor. ( Uber suggests Free Keyword Tool, Generate More Suggestions)

- Create awesome content.

- Use your important keywords in your website domain name, content, etc

- Generate Quality Backlinks (.Edu or .com domains)

- Keep Update your content regularly ( Include Feedbacks, stories which reflect your services,
  Asking question & answers, Suggestion) google more focused over common than like.

Lets Talk about PPC marketing;
PPC stands of Pay Per Click Marketing were we need to spend some budget to google AdWords to show our business ads on their platform.  Do you know Google according to one survey google earn $100 million dollars a day its means Google earns around 30% of revenue from PPC ads. its Good technique if you wants to achieve the fast result like Sale, subscription or increase clicks. But the fact is that too before start paid marketing you could have to create awareness about your product & services through social media other platforms so people can engage with your services.

How does google determine your ad rank ( By Infographic)

I hope you will definitely find some intersting in that & which usefull to create digital presense of your product & Services.

Please do comment with your valuable suggestion to keep exploring myself & others too

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