Google Analytics: Acquisition Report

Do you want to know how do users finding your website?

 Or
wants to know more about Acquisition data?

Be prepared in these articles we are going to take dive into Google analytics Acquisition report & how to get that data.

Where do I find the Acquisition Report function?

There do around 9 sub-section come under Acquisition Report data & Google has just updated one more category for the lold analytics account holder. ( Infographic)

Acquisition report Tells us from where your visitors is coming or originated? Like the website, search engine platform, referral website or social platform.  These data help to analyze which our marketing tactics are performing well in terms to drive the traffic.

Let's take a deep dive!

1.Overview:

The Acquisition OverView section shows us the complete details or overview of your Channels or mediums which drives the traffic on your website. And also the data of User behavior which includes bounce rate, page session & Duration which tell us on which page that user had been spending more time or less time.

2.All Traffic:

All Traffic Data show us all top channel traffic sources. Instead of separating search engines from social networks from referral websites, they are all listed based on the number of visitors they send on your website.  All traffic Data divided into four parts:

• Channels:  The Channel section in Acquisition report is most similar with overview section but except channel, the section provides the graph which includes acquisition, behavior & conversion deep details just need to click on any link & you will get relevant details.  Organic search result gives you keyword data

Direct result counts the visitors who put down your website in browser & land on website

Social result counts the visitors who come from social network

Referral result drives the referred website links to count.

• TreeMaps: treemaps provide the hierarchical view of data, which easily spottable.
• Source / Medium data:  Source or medium data helps to analyze the from which platform your most quality traffic is coming from like from organic, paid, Direct & referral.These data help us to improve your marketing activity & Strategy.

3. Google Ads/ Campaign:  Google Ads report provide you post run click report to analyze the traffic which comes by after clicking Google ads.  For more details Go to Google Official Website to explore.

more into that.

You can also use adowrds in Google ananytics to:

- Which your ad peform very well.

- On which page peopel getting stuck.

- On which page Bounce rate is high.

• Keyword:  Keyword report show you How does our Keyword performing in your ad  its provide comlete details like click, cost & CPC.
• Search queries: Provide the accurate details of On which keyword put by user & which ad appeard.
• Final Url’s: This simple report tell you to know the last known URL a site visitor was on before they gets converted on your website.

4. Search Consloe: Search console-data allows to track the & identify the search queries mostly prefferd by user to get desiired action and also provide the information of Devices use by user to search or which location.

• Device report:  Its give you the data of devices is use to land your a website like mobile, tabs, laptop or Desktop etc.
• countries: These reports break down search queries type by user & behaviour from the counties where you are gitting most of visitors on your website.
• Landing pages:  Landing page experience rank the your website webpages accroding to thier paramiters & follow some paramiters like, Conversion, Behavior & acquisition.
• Search queries:   Search queries report data drives the the queries or keyword are most preffred to land your website.  You can segrigate them base on their clicks, CPC, CTR & Avg position.

5. Social Reports:  Social a report in Analytics drives the data from which souces or from which the social platform most users are pfreffered to visit your website. So with the help of that data we can improve & increase activity to attaract more user on that particular platform

6. Campaign:  Campaign part Devide into 3 parts:

• Orgainc traffic:   Organic traffic drives the traffic via unapaid network like referal links,     Blogs or direct traffic.
• Paid keywords:  These reports drive the data of paid keyword which drives the traffic after clicking that keyword.
• Cost analysis:  you can determine the 'Cost Per Click' and 'ROAS' of all those marketing
• channels for which you bring the cost data in Google Analytics.

To Explore more About Google analytics please hit Google’s Offical Website:

(ClickHere )

We are Crayon Infotech, Mumbai based Website Development & Digital Marketing company.

I hope you will definitely find some interesting in that & which useful to create digital presence of your product &Services.

To Explore more into Digital Marketing with a business point of view